Buckleton

Chill Critter.

Chill Critter: Cosy Apparel with Creature Comforts

Chill Critter is a cosy, comfort-focused clothing brand I developed as both a creative outlet and a practical case study for my professional portfolio. The brand name is a playful nod to the phrase “creature comforts”, reflecting its focus on soft, relaxed, and feel-good fashion.
Built as a print-on-demand business, Chill Critter runs on Shopify with seamless integration via Printful for streamlined fulfilment. I designed the store to reflect a cosy, whimsical aesthetic, something that resonates with audiences looking for comfort and personality in what they wear.

The project serves as a hands-on platform for applying my skills in e-commerce, digital marketing, and SEO, especially following my completion of the Google Digital Marketing & E-commerce Professional Certificate. I’m actively expanding Chill Critter to additional marketplaces such as eBay, using real-world performance data to refine strategies across search visibility, audience engagement, and conversion optimisation.